YouTube late last year began dangling extra money-upfront payments and bonuses on top of the usual 55% cut of ad revenue-to a few top creators who post to YouTube first or at the same time as other platforms, reported by people familiar with the situation.

Why? Because, as Wojcicki said, “more than half of our views come from mobile devices” and “mobile revenue is growing 100% year-on-year”. 360 video support was introduced quietly under a month ago.

[Related Opinion: A look inside the YouTube culture].

Ms. Akana said she wanted to do longer, narrative videos.

Ms. Wojcicki said deals with content creators are confidential but that YouTube isn’t resting. Gaming videos, such as livestreaming gameplay and gaming commentary, are the most popular categories of videos on YouTube.

‘YouTube isn’t just about enjoying videos; it’s a place to express yourself and show the world what you love.’.

Facebook’s video action has quietly grown to 4 billion daily video views, from 1 billion in September 2014.

Wojcicki defended YouTube’s business and referred back to statistics announced during her keynote address.

Online celebrities that most adults have never heard are everywhere at VidCon.

“We’re finally in an era”, she said, “where diversity on the screen reflects the diversity of our society”. So YouTube’s strategy will always be the same: invest in you, our creators.

The app’s redesign also had in mind a new approach on how to make it easier for mobile users to create and upload videos straight from their smartphone, so the update also included new tools for basic editing and filtering. For example, the company released a redesigned flagship app this week and is working on a new “YouTube Gaming” app, which is expected “soon”. She also highlighted YouTube Live, YouTube Kids, and YouTube Gaming as ways the company is trying to better serve both audiences and creators.

The YouTube keynote has become a staple of VidCon, closing out the first day of industry panels and discussions. Susan Wojcicki has explained developers’ decision to upgrade YouTube to the tridimensional technology by saying that many artists like Avicii and Bjork have surprised their fans with 3D videos and now the company is working to make this feature available for everyone.