That’s right; the Model S P90D “Ludicrous” is now officially a 10-second auto with Elon Musk saying that his new toy can achieve 1.1g during acceleration, which feels faster than falling.

Tesla’s partner for manufacturing the batteries for their cars Panasonic, is also increasing their manufacturing capabilities by partnering with 15 other companies to supplement the manufacturing process. More than likely, this event will circle around the current ongoing investigation into the cause of the Falcon 9 rocket explosion.

If you want to upgrade your Model S to the new specification, it’ll cost you about $10,000. Upgrading an existing P85D will cost $5,000 for the part, not including installation.

Ludicrous Mode is an enhancement involving a advanced smart fuse and a main pack upgraded from steel to a space-grade superalloy called inconel.

It’s also within the realm of reason that more details would be provided for its Model 3, Tesla’s overvalued (and critically significant) production at the mass market.

That last point could curb the company’s gross profit margin, although it might spur sales, and could be balanced out by the new pricier options Tesla is offering on the high-end version of the Model S.

Model S has received many awards and accolades, including Motor Trend 2013 vehicle of the YearCopyright, vehicle and Driver 10 Best 2015, AUTOMOBILE Magazine 2013 Automobile of the Year, the 2013 Yahoo!

Finally, there’s a new Tesla Roadster on the way. Though because it’s an SUV, it’ll do the 0-60 run in a positively sluggish 3.3 seconds, or just 0.1 seconds off an original McLaren F1.

According to a report from Learn Bonds, Elon Musk and his team have chosen a release date for Model X-the third quarter of this year, which will be somewhere between July and September 2015.

To close off the press conference, Musk answered a question on what comes after insane and ludicrous: “There is of course one speed faster than ludicrous, but that is reserved for the next generation Roadster in 4 years: maximum plaid”.