Then, just one hour later, Sam confirmed the much-anticipated #BALXSAMSMITH campaign, stating: “So honoured and ecstatic to announce my collaboration with @balenciaga on the upcoming FW15 Menswear campaign!!!!”
It’s good news for fans, too, who were disappointed the first time around, with all dates now being arena venues, plus multiple opportunities to add further dates in over the schedule.
Are you as excited about the upcoming Balenciaga campaign as Sam is?
In a statement from the brand, creative director Alexander Wang explained in a release why the sultry singer was chosen this time around.
Luckily we don’t have to wait long to see the full campaign, because Sam tweeted four pictures from the photo shoot already!
Sam Smith has assured fans his singing voice is in “bloody fantastic” form after vocal chord surgery two months ago.
Alongside the exciting announcement, the Balenciaga Instagram account shared a clip of Sam modelling an item from the collection in a campaign video directed by Josh Olins. I love how intimate it feels, and how involved Alexander has been and is with the brand. “I never in my wildest dreams thought I’d be wearing these clothes, let alone modeling them”, Smith said of his moment in the spotlight.