Most young companies lack both the capital and the chops to truly offer a worthwhile alternative to Apple and Samsung. A company by the name of Nextbit is slated to unveil its first Android smartphone early next month and according to CEO Tom Moss, it’ll be friggin’ awesome.

The firm is named Nextbit, and it’s promising a great new smartphone. Nextbit has so far been working on cloud tech that would allow users to shift settings and files between Android devices. The team first plans to increase storage limits on the phone by using cloud technology.

The company claims that it will work around the Android OS to achieve those lofty aims, ensuring that their smartphone keeps improving. The group has come together to resolve the issue of phone fatigue by offering a different smartphone like no other in the market. Headed by former HTC and Google staff, it has a secret weapon in the form of a phone that it says will get better with age.

In an interview with CNET, Nextbit said that the device “will perform better over time and function at a higher level” because of the company’s continued optimization of the Android operating system. “That’s why we’re doing something different”.

There’s no word yet on how much the Nextbit smartphone will cost, although Moss did tell CNET that the price will be in the new “premium tier” of Android smartphones ranging from $300 to $400 – a range akin to the price of a device like Motorola’s Moto X Pure Edition, which will be released this fall.

Nextbit didn’t reveal any information regarding its relationships with carriers. While at HTC, Croyle was a key member of the design team behind HTC One M7 and M8.

It’s also suggested that, having hired one of the leading catalysts for the current obsession with classy metal phones, Nextbit will pursue a new kind of premium design.

It’s going to take more than that to stand out in an already competitive space, though, especially when even the established players are struggling.