You can personalize your Flash Link by picking one of its seven eye-catching colors. From this app, users can decide what will happen when they press the button on a Flash or Flash Link. Considering that what most people look for, above all else, in a fitness tracker is step-counting and sleep monitoring, the Flash Link, for just $20, seems like an excellent deal, and is a great entry-level product for those that want to get started with a fitness tracker, but don’t want to spend a huge amount of money upfront.

Setting would-be owners back just £19.99, the Misfit Flash Link will hit retailers around the world – including the United Kingdom – later this quarter, so sometime before the end of September.

The Flash and the high-end Misfit Shine are getting price cuts today, too – the Flash is now $30 and the Shine is now $70, down from $50 and $100, respectively.

Adding to its extensive and fashionable product line of wearables, accessories and gear, Misfit Wearables Corp. announced a new smart button, the Flash Link, giving users more interactive control points over other connected devices in their world.

Misfit invents and manufactures wearable and smart home products. Misfit, however, appears to see a different future for its trackers, doubling as wearable smart buttons which can be used as remote controls for things like taking a selfie, or controlling your music playback on Spotify.

CNET had a chance to spend some time with the new Flash Link and posted a preview hands-on video.

The Misfit Flash Link is now available on misfit.com and includes the tracker/smart button device and a companion clip, which allows the user to wear it anywhere. This Link software is currently only available for iOS devices, but an Android version is under development.