As part of its effort to expand in the mobile and cloud arenas, Microsoft is buying FieldOne Systems, a cloud-based field-service management vendor [click to tweet], for an undisclosed consideration. The deal, several months in the making, helps Microsoft flesh out its cloud-delivered CRM vision, according to Kahlon.

Microsoft has named Rand Group, a prominent technology and business management services firm in Texas, to the 2015 Microsoft Dynamics Inner Circle – reserved for the top one percent of Microsoft Dynamics partners around the globe. It’s built on Microsoft technology for fast integration, it already works great with other Microsoft productivity offerings like Office 365 and SharePoint, and has cross-platform capabilities meaning it can work on different devices enhancing the mobile experience which is so critically important in field service management.

This recognition of the Microsoft Dynamics Inner Circle came during the Microsoft Worldwide Partner Conference (WPC) 2015, the company’s annual premier partner event, which took place this year in Orlando, Florida. The FieldOne acquisition complements Redmond’s January 2014 purchase of Parature, which provides chat, knowledge management and self-service functions for improved customer service. FieldOne offers work order management, asset contact, automated scheduling, workflow capabilities, and other services.

Microsoft says in the announcement that FieldOne “was built from the ground up to leverage Dynamics CRM”. Future plans call for Microsoft to integrate FieldOne with Azure IoT and Cortana Analytics.

Microsoft is committed to providing the most comprehensive customer service offering, and this includes the best field service capabilities. “When we look at the Dynamics portfolio, we have strong products in sales, marketing and a pretty strong product in customer service as well”, he said. Satisfied customers can translate into lifelong customers.