You can drop your tablet from a maximum height of six feet, and it will still be able to withstand the impact. According to a company statement, “With Logi BLOK, you get drop protection without the bulk and weight that is often associated with ultra-protective cases”.

Considering that there are cheaper ones out there, which have their positions cemented in the industry, the Logi Blok Cases might flop hard. While having virtually the same protective qualities as the Shell, the cover also keeps the device’s display safe from scratches and breakage.

“Until now, protecting your iPad from drops meant covering it with a bulky case that took away from the beauty and mobility of the iPad”, said Michele Hermann, vice president of mobility at Logitech in a press release. The Logi Blok have durable, rugged designs that are created to be drop-proof. The protective cushion works by starting with square corners, which leave room between the square corners of the Logi case and the round corners of the iPad to absorb the impact.

A week after unveiling a new, more colorful “Logi” brand, Logitech is already launching its first family of products under the name.

The Logi BLOK Protective Shell is made for iPad Mini and iPad Air 2.

Each has the same basic rectangular design as that’s the part that will protect your iPad from a staggering 6ft (1.8 metre) drop. It’s $39.99 and available in black, red/violet, or teal/blue. It is similar to the shell model and adds an adjustable stand to the back of the shell. The case will come in teal/blue and black. Also created to be used for iPad Air 2, the product is approximately priced at $129.99. The iPad facilitates typing better than smartphones or tablets, but a detachable keyboard might just be the thing that convinces professionals to adapt the iPad as a portable computer on an even bigger scale. Whether the new Logi branding will once again separate Logitech from every other case and keyboard manufacturer remains to be seen.