Russell is highly praised for his unusual, heartfelt films that include the inventive I Heart Huckabees (2004), sport biopic The Fighter (2010), romantic comedy-drama Silver Linings Playbook (2012), and crime film American Hustle (2013), many of which have won awards.

NEW YORK, NY – MARCH 21: Bradley Cooper and Jennifer Lawrence attend the after party of a screening of “Serena” hosted by Magnolia Pictures And The Cinema Society With Dior Beauty on March 21, 2015 in New York City.

Édgar Ramirez, Virginia Madsen, Diane Ladd, Isabella Rossellini, and Elisabeth Rohm also star.

The first trailer for “Joy” has been released – and it’s as Oscar-baity as you probably expected it to be.

The stunner plays Joy Mangeno, a single mum-of-three who becomes a successful businesswoman after inventing the Miracle Mop.

The duo are reunited with their Silver Linings Playbook and American Hustle director David O Russell for Joy, which has just unveiled its first trailer (viewable below).

Cooper, meanwhile, is slated to play an as-yet-unnamed shopping network executive who helps Lawrence market the mop. From the looks of this fantastic trailer, that’s hardly the tip of her life story.

The story follows a family across four generations, centring on the main star as she struggles with betrayal, treachery, the loss of innocence and the scars of love. It will show how it feels to be a boss of a company and a godmother of a family and dynasty. Not everyone seems to be behind this: outspoken “Saving Mr. Banks” and “Fifty Shades Of Grey” writer Kelly Marcel’s tweet is below, suggesting that there may be some fireworks to come between now and the movie’s Christmas Day release.