Instagram’s website just got a lot more useful.
“Today we’re bringing search capability to our Web experience”, an Instagram spokesperson said.
Instagram, which revolutionized the picture clicking and sharing experience on mobile but hasn’t done much after that, is taking steps to ensure that it’s web interface, a sidekick to the acclaimed mobile app, can actually live up to its brand name.
Since 2010, smartphone users have been editing square-shaped photos with unique filters inside an app and then posting them to a social network.
Instagram, which was bought by Facebook for $1 billion in 2012, is one of the world’s most popular social networks with more than 300 million monthly active users.
It’s worth noting that you’ll need an Instagram account in order to access web-based search, since the site requires you to log-in before the box appears.
In the background is Instagram’s new search engine, which the company has promised will “dramatically” improve the quality of the results it surfaces.
In addition to enabling simple search, Instagram has also created landing pages for geotags and hashtags and you’ll also be able to see some of the top posts when you search locations or hashtags. And earlier this month, it began letting users share high-resolution photos.
The new web search feature is available on Instagram starting today, although it seems to be slowly rolling out for all users. Now you can view your photo stream on the web, and adjust your profile settings.