FAO Schwarz’s owner Toys “R” Us announced in May that it would close the more than 100-year-old store due to “continuing rising cost of operating a retail location on Fifth Avenue in New York City”.
Nevertheless, tourists and locals said goodbye to the Fifth Avenue location Tuesday, snapping photos with the employees dressed as toy soldiers out in front while wide-eyed kids with parents in tow ran through the store one last time.
A view of the early shoppers seen through the store windows from the street.
The iconic toy store F.A.O.
Andrew Burton-Getty Images Children play on the “Big Piano”, made famous by the movie Big, in FAO Schwarz toy store on July 14, 2015 in New York City.
The toy company is actively searching for another Manhattan location, according to a press release in May, however there were rumors past year the company was moving its flagship location to the Meadowlands project, the American Dream. Nick Jonas stopped by and hopped around The Big Piano in December while singing “Jealous“.
New York – Famed toy emporium FAO Schwarz, a household name for its aisles crammed with games and pricey playthings, shuttered its doors on Wednesday, a casualty of New York’s skyrocketing real estate prices.
The Fifth Avenue fixture included a candy store, personal shoppers and three levels of specialty toy departments.
FAO Schwarz has been featured in films as well. It was bought by Toys “R” Us in 2009.
However, Boston Properties President Doug Linde said during during the company’sfirst-quarter earnings call with financial analysts last month that “the FAO Schwarz space is going to go through a major renovation and downtime as part of any re-leasing”.