The Grip was made in partnership with athletic brand Under Armour and was meant to show notifications from your phone, track activities, and sync your data with the Under Armour Record platform. Well, forget it, because although the company is still planning on releasing their fitness band, it’s going to be quite different.
In February 2015, HTC unveiled the Grip, a wearable sports bracelet, the fruit of its union with Under Armour. They have only limited themselves to saying that it will be a state-of-art portfolio due to the advanced features that tech developers have added to their products. In a market where there are tons of new wearables being churned out every other week, we’re not sure a delay will be doing HTC any favors. In case you can’t recall, HTC introduced the HTC One M9 as well as a fitness tracker, the HTC Grip. We don’t know if HTC will change the price, or it will remain the same.
An HTC representative told Engadget that after “extensive wear testing and user feedback”, (we would imagine poor user feedback), the company “decided to align Grip with the entire product portfolio for health and fitness launching later this year”. We’ve heard all kinds of good things about the Vive from folks that’ve tried it on, but there’s been nary a peep about the Grip since its debut. Our goal is to offer best-in-class products for our customers and partners.
The company without giving out many details went on to confirm that it will share further details of the new health and fitness products as the launch nears.