NEW YORK-(Business Wire)-The Cloud Technology Alliance, an organization of the top independent software vendors in the cloud office space, today released its 2015 Partnering in the Cloud Survey, which finds major differences in the way Microsoft and Google channel partners bring cloud services to their customers. The findings reveal not only how cloud solution providers are managing their businesses and vendors, but also differences between the Google Apps and Microsoft channels. To become an exclusive member of Ingram Micro’s Cloud Elevate Partner Program, go to elevate.ingrammicrocloud.com/.

Featuring Microsoft Office 365 through the Microsoft Cloud Solution Provider (CSP) program, the Ingram Micro Cloud Marketplace serves over 3500 channel partners, and includes 15 market-leading vendors and 60 cloud solutions, with more being added.

Ingram Micro also launched a suite of cloud services and programmes created to help channel partners, including cloud Ignite services to assist channel partners with data migration and on-boarding needs of customers and provide a free customer service for all cloud services purchased on the marketplace. When combined with on-premises Windows Azure Pack services, service providers can deliver a hybrid cloud offering based on Azure technologies.

“Customers were also asked to rate the traits that they prioritize when selecting a partner”.

“By joining the Cloud Solution Provider programme, Claranet is able to provide even stronger levels of service and build deeper relationships with its customers”.

It claimed in the past year, availability of this direct access offering has expanded to 16 markets, and Equinix has facilitated hundreds of connections to Azure via Platform Equinix, specifically Equinix Cloud Exchange.

No matter what Microsoft CEO Satya Nadella says the company’s new mission is – to vaguely empower people “to achieve more” – he’s focused on one thing: owning cloud computing. Cloudyn’s support provided companies that adopted Azure or have plans to do so with a way to monitor, compare and right-size all of their cloud deployments and assets from a single pane of glass.

From a profitability perspective, the average channel partner makes most of their profits from “professional services”, followed by “cloud solutions resale” and then “managed services”.

Rackspace will work with customers to help them speed their deployment of Azure, minimise costs and optimise performance.

Customers can purchase Azure infrastructure and support (including architectural and on-boarding guidance) as a bundle from Rackspace. To ensure successful business transactions across the globe, the Cloud Marketplace now provides support for five languages including English, French, German, Italian and Spanish, as well as support for eight currencies including the British Pound, Dollar (AUS, NZ, CAN, US), Euro, Krona, and Peso (MX).

This offering is available for USA customers for now but will expand to global customers, including A/NZ, through early 2016.