Apple reportedly hopes to have everything in place by the fall so that it can launch the service then, CBS or Disney are likely to be the first signatories to the deal.
Apple has not commented on the Internet TV service report. Apple wants you to be able to stream live local channels on any device, The Post reports, which echoes a previous report from Re/code earlier this year. And Apple may have found a way to bring the network affiliates into the fold. So Apple CEO Tim Cook’s team asked the networks to obtain those rights – instead of having Apple chase those rights around the country itself. However, all four networks are apparently in talks with their affiliates in order to gain negotiating power to make the deal. One major hurdle in securing a deal was the fragmented nature of local affiliate feeds that these networks have, but those networks are now reportedly “close to having the right to negotiate with Apple on behalf of their affiliates”.
At Fox, the network “has the ability to negotiate with Apple [for affiliates], or it will have it very soon”, a second executive added. One of which could be that Apple is persisting with TV partners to compromise on the subscription fee up to 30%, in case the users purchase the app from Apple’s App Store. Industry sources have heard estimates ranging from $10 to $40 a month. It would be cheaper than Playstation’s VUE service, which ranges from $50 to $70, and does include some networks but is now available in a limited number of test markets.
Apple’s Eddy Cue has been recently spotted chatting with NFL Commissioner Roger Goodell and Patriots owner Bob Kraft at Allen & Company Sun Valley Conference, prompting speculation that Apple is also working on a possible National Football League offering.