The radio station will remain free, even for users who do not pay the $9.99 a month to stream artists, and Apple has made the service integral to its latest operating system on iPhones.
It’s unlikely we’ll know how many sales the new range of iPods generates and how popular they’ll get – but there’s a place for it, and Apple clearly haven’t shelved the iPod brand just yet.
It was Apple’s first success beyond personal computers and began a company transformation that led to the iPhone in 2007, the iPad in 2010 and the Apple Watch this year.
Apple’s new music players don’t support Apple’s new music service. Apple also updated the $149 iPod Nano, which now has 16 GB of memory, and the $49 iPod Shuffle, with 2 GB. The last time the Cupertino-based tech giant updated the MP3 device was in 2012, so it’s been a long time coming.
The centerpiece of Apple Music is Beats 1, which bills itself as a first global radio station, and will include guest hosts such as pop legend Elton John and rap entrepreneur Dr. Dre.
For the first time, iPod touch is available in a 128GB model for $399 (US) through Apple Retail Stores and the Apple Online Store, along with the (PRODUCT)RED lineup.
Even the new colors are pretty uninspired. iPod used to be Apple’s most vibrant product line. The iPod touch offers a lower-cost way of accessing Apple’s excellent iOS app ecosystem. iOS has many thousands of apps and games that cover virtually every interest and need for users that want a mobile device. It will be an 8 megapixel (MP) iSight camera on the back of the device. New colors for the Shuffle and Nano, plus a more dynamic interface for the iPhod Touch is what awaits Apple fans. I especially like the new pink, but the blue, gold and space gray look great too, of course. Apple is now charging a $130 premium for the cellular-capable model of the iPad, and while that’s not a flawless comparison-iPads are data-only devices and are rarely subsidized-let’s use it for a back-of-the-envelope calculation and assume we’ve still got $220 to account for. It’s the cheapest way to own Apple, and storage isn’t a big issue with streaming over WiFi (hello Apple Music).