The deal is only for “Prime” members, which some shoppers say is not worth the member fee.

An executive with the Market Track firm told CNNMoney that while “Prime Day” had comparable deals to Black Friday, Amazon hadn’t included some of its best-selling items in the sale.

Deals on shoehorns, Tupperware and “Lord of the Rings” Blu-ray sets may not have been what some shoppers expected from Amazon.com’s “Prime Day” sale Wednesday. Twitter users who follow Amazon’s Twitter page can also keep track of the deals as e-commerce site has been sending out back to back tweets. Since the very first Prime Day is here, and we’ve rounded up all the sales you don’t want to miss.

“I love the Black Friday in November and everything, so I think in July and online would be a great idea”, said Martin Taylor.

Prime Day, sort of like Christmas in July, coincides with the retail giant’s 20 anniversary. Even regular Amazon customers get free shipping on orders over $25. Also, remember that these deals still do have limited stock, so you’ll need to rush over and check to see that they haven’t been sold out.

Wal-Mart, the largest retailer in the world, responded to Prime Day with “rollback” and “atomic” sales.

Some of these deals have already ended, but that doesn’t mean they should be allowed to quietly slink out of history.

Other consumers are grabbing the Amazon Fire HD 7 for $79, instead of $139. On a normal non-sale day, that figure would be up about 25 percent. A Kate Spade purse, for instance, sold out in under a minute, while 1,200 Samsung 4K TVs, reduced to $999 apiece, were snapped up in under ten minutes.

Amazon says it is offering Prime Day to Amazon Prime subscribers in the United Kingdom, US, Spain, Japan, Italy, Germany, France and Canada. If you just signed up for prime, you’re feeling ripped off and likely canceling. “Not really a deal if only a certain percentage of visitors can take advantage of it”.