In what appears to be Groupon’s method of combating this coupon shame, the company has launched Groupon To Go, its own food delivery and takeout service akin to Seamless and Eat24. The acquisition pitted Groupon squarely against fellow Chicago tech giant GrubHub, along with the many other on-demand startups in food delivery.
Groupon’s recent move to bring food-delivery service OrderUp into the fold seems to go hand-in-hand with the company’s ongoing efforts to improve its brand and expand past its standard discount offers for their 25 or so million customers. There’s no guarantee that Groupon will lure you away from the incumbents, but the combination of its name and pricing might give it a crucial edge. The offer isn’t permanent, and it’s not clear how long it’ll stick around for. Since March, Groupon ToGo has been piloted with over 500 restaurants and is now ready to be released in Chicago, reported by a press release. The organization declared the dispatch of its takeout and conveyance administration, Groupon To Go, taking after the late procurement of Baltimore-based startup Order Up. Two weeks ago, Groupon acquired OrderUp, another food ordering platform that’s already serving over 40 cities. OrderUp will continue to serve its smaller markets as an arm of Groupon’s delivery service.
While there are already multiple competitors that provide a similar service, Groupon’s will distinguish itself from the pack by doing what it’s always done: save people money. That’s certainly something Groupon has on its mind while venturing into this emerging sales category, as it’s still struggling to turn itself into a profitable company.
Eventually, Groupon to Go will include order tracking, group ordering, and the ability to schedule delivery and takeout for another date and time.